FOR IMMEDIATE RELEASE

The Yum Pandemic Launches: A Global Celebration of Food and Drink Goes Viral This August

New platform unites recipes, food history, editorial journalism and a worldwide community of food lovers - with multi-language support from day one

NICOSIA, Cyprus - [release date] - Food and drink lovers are getting a new home. The Yum Pandemic - a brand-new global platform that’s part recipe hub, part food history archive, part newsroom and part social network - launches at theyumpandemic.com, targeting 11 August 2026*. The mission is simple: spread a genuine, infectious love of food culture to every corner of the globe.

Where most recipe sites stop at the ingredients list, The Yum Pandemic goes further. The platform brings together:

-   Recipes from home kitchens and professional chefs alike, spanning cuisines from every region
-   Yumpedia, an ever-growing food history encyclopaedia exploring the stories, origins and culture behind the dishes people love
-   Editorial news and features, covering the trends, people and ideas shaping the food and drink world
-   Events and competitions, giving home cooks, bakers and drinks enthusiasts the chance to showcase their skills and be recognised
-   A built-in social network, where members build their own profiles, follow each other, and share recipes, photos and videos

This is where The Yum Pandemic really sets itself apart: it isn’t simply a place to browse recipes, but a genuine hybrid between a recipe catalogue and a social platform. Members can build personal or professional profiles, save the recipes they love into custom collections, download printable recipe PDFs, post and watch social-style recipe videos, and share content directly with each other - turning food discovery into something to follow, save and pass on, not just read once and forget.

Crucially, The Yum Pandemic isn’t launching as an English-only platform with translations bolted on later. From day one it will be available in English, Greek, Spanish, French and Russian - meaning food lovers everywhere can discover, cook and share in their own language.

“Food doesn’t need a passport, and it doesn’t need a translation to bring people together - but we wanted to make sure language was never the barrier that stopped someone discovering a dish they’d fall in love with,” said Andrew Tzionis, Founder of The Yum Pandemic. “Whether that’s the story behind a Cypriot koupepia or a recipe from the other side of the world, we built this platform to spread that curiosity as widely as possible.”

An opportunity for the food and drink industry, too

The Yum Pandemic isn’t just for home cooks browsing for dinner inspiration. The platform is built to be a genuine destination for the wider food and drink ecosystem - from independent food bloggers and content creators to hospitality businesses and drinks brands looking to reach an engaged, international, food-obsessed audience. Premium membership tiers will offer deeper access to features and content for those who want to go beyond the basics, and further tools for content creators and partners are planned in the months ahead.

Press Kit and media assets

A full Press Kit - including logos, brand guidelines, technical information and screenshots - will be made available at theyumpandemic.com/press-kit in the days leading up to launch. Journalists and editors are welcome to check back closer to launch for full access.

About The Yum Pandemic

The Yum Pandemic is a global recipe and food culture platform bringing together recipes, food history, editorial journalism, events and a worldwide community of food and drink lovers. Launching in five languages from day one, the platform is built to make discovering, cooking and celebrating food a genuinely global, shared experience. Find out more at theyumpandemic.com.

Media Contact

Andrew Tzionis Founder, The Yum Pandemic press@theyumpandemic.com

* Launch date is provisional and subject to final confirmation.

Note to Editors - The platform is live in five languages at launch, each with its own dedicated edition: EN theyumpandemic.com | EL theyumpandemic.com/el/ | ES theyumpandemic.com/es/ | FR theyumpandemic.com/fr/ | RU theyumpandemic.com/ru/