WK Kellogg Co is moving faster than expected to clean up its ingredient lists. The company has announced it is ahead of schedule in its mission to eliminate petroleum-based dyes and BHT from its cereal range.
According to FoodNavigator Europe, the new recipes will be rolled out across the portfolio later this year. This includes popular flagship brands such as Apple Jacks and Froot Loops.
The move brings forward a goal that was originally set for the end of 2027, reflecting a shift towards removing controversial food colourants from its breakfast offerings.
