Some confectionery brands long associated with one signature flavour are broadening their offer. Terry’s Chocolate Orange, once closely tied to orange, has recently added milk, caramel and mint, while Nestlé has announced caramel, orange and raspberry versions under After Eights.
FoodNavigator Europe frames the shift as a notable change for brands built on a single flavour identity. The new launches suggest established names are testing how far they can stretch familiar branding into adjacent tastes.
