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World Food News
September 5, 2026 · Industry Watch

Tequila weakness weighs on Brown-Forman sales

Tequila weakness weighs on Brown-Forman sales

Quarterly sales slipped despite support from a new Jack Daniel’s flavour and ready-to-drink products.

Brown-Forman recorded a 1% fall in first-quarter sales as weakness in Tequila and developed international markets affected its fiscal 2027 performance.

According to Food Business Africa, Jack Daniel’s Tennessee Blackberry and strong ready-to-drink growth helped offset some of those declines.

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