Coca-Cola Europacific Partners (CCEP) is expanding its product range with the launch of the Supercan. The new format will be used for popular brands including Dr Pepper, Fanta and Sprite.
According to a report by The Grocer, Rob Yeomans, the vice-president for commercial development, stated that early performance has given the company confidence in the format. He added that there is significant potential still to be unlocked with the new sizing.
