Intersnack has made a significant move into the United States market by acquiring Utz Brands. The deal has raised questions regarding the timing of the purchase, particularly given the rise of health-and-wellness trends.
According to a report by Just Food, the acquisition comes at a time when the GLP-1 craze is influencing consumer habits. Despite these shifts in the market, the valuation of Utz Brands may have been too attractive for Intersnack to overlook.
