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World Food News
September 17, 2026 · Industry Watch

Folgers enters functional coffee market

Folgers enters functional coffee market

The coffee brand is introducing a new range focused on protein, fibre, and mental clarity.

Folgers is expanding its product offering with a new line of functional coffees. The brand is targeting health-conscious consumers by incorporating ingredients designed to support digestion, focus, and energy levels.

According to Food Dive, the new range features additions such as protein and fibre. This move allows the J.M. Smucker-owned brand to align itself with current wellness trends in the beverage industry.

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