Constellation Brands has bought SpikedAde, a vodka and sports drink brand, for $75m as it broadens its drinks portfolio.
According to Food Dive, the Modelo maker is seeking to benefit from rising demand for ready-to-drink beverages.
The beer company is expanding into vodka-based sports drinks as demand for ready-to-drink products grows.
Constellation Brands has bought SpikedAde, a vodka and sports drink brand, for $75m as it broadens its drinks portfolio.
According to Food Dive, the Modelo maker is seeking to benefit from rising demand for ready-to-drink beverages.