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World Food News
August 6, 2026 · Industry Watch

Axum Capital Partners Acquires Barcode

Axum Capital Partners Acquires Barcode

A private equity firm has taken a controlling stake in the sports hydration brand.

Axum Capital Partners has announced the acquisition of a controlling interest in Barcode. The move sees the private equity firm invest in the sports hydration specialist to support its growth.

According to Food Business News, the deal allows Axum Capital Partners to secure a significant position within the functional beverage market through the Barcode brand.

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