The confectionery giant is upgrading its brand portfolio to meet the rising demand for indulgent treats.
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Mondelēz is ramping up its premiumisation efforts across several of its most famous labels. The company is focusing on elevating brands such as Toblerone and Cadbury to attract consumers seeking more luxurious options.
According to FoodNavigator Europe, this strategic shift is designed to capitalise on a growing appetite for indulgence. By moving towards a more premium offering, the firm aims to secure sustainable long-term growth in a competitive market.
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