Grocery consumers are adopting AI for product comparisons while remaining sceptical of automated buying agents.
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Grocery shoppers are increasingly turning to artificial intelligence to help them find the best deals and compare products. However, a significant gap remains when it comes to trusting the technology to handle the actual transaction.
According to research highlighted by FoodNavigator Europe, few consumers are comfortable allowing AI agents to reorder their groceries or make purchases on their behalf. While the tools are useful for planning, the final decision remains a human one.
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