The rise of GLP-1 weight loss drugs could threaten billions in global food brand value.
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A new report from Brand Finance suggests that approximately $73 billion in global food value is at risk due to the increasing use of GLP-1 drugs. These medications are altering eating habits and reducing the demand for certain snack products.
According to Food Dive, PepsiCo's Lay's brand is the most exposed to these shifts. Other highly vulnerable brands include Doritos, Cheetos, Reese's, Hershey's and Kellogg's.
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