Something & Nothing has raised 64 million in a new funding round to accelerate its growth within the United States. The brand intends to use the capital to increase its staffing levels and broaden its retail distribution network.
According to FoodNavigator Europe, the company is employing a hyper-local strategy to scale its presence. Unlike many competitors in the modern soda sector, the brand is steering clear of functional pitches, choosing instead to differentiate itself through a range of globally inspired flavours.
