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World Food News
October 13, 2026 · Daily Digest

Mashiro takes wellness drinks into Southeast Asia

Mashiro takes wellness drinks into Southeast Asia

The Oita-based brand is expanding its collagen beverages amid rising interest in beauty and sleep-related wellness.

Oita-based Mashiro is expanding in Southeast Asia with collagen GABA and placenta collagen drinks, according to FoodNavigator Europe.

The company is positioning the beverages at the intersection of two growing wellness themes: beauty from within and sleep support. Its regional push aims to capture consumer interest in products associated with both appearance and rest.

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