The supermarket is launching brain and gut health cereals aimed at competing with M&S at a lower price point.
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Aldi is expanding its breakfast range with two new health-focused granolas. These products are designed to tap into the functional food trend currently gaining popularity on TikTok.
According to The Grocer, the new range targets gut and brain health. The retailer intends for these options to rival similar offerings from M&S, while costing 35 per cent less.
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