Lv Jie, a firm based in Shandong, has launched a ready-to-drink apple cider vinegar beverage designed to appeal to a more youthful demographic. The product aims to move away from the traditional, harsh taste associated with the ingredient.
According to FoodNavigator Asia, the new drink combines apple cider vinegar with apple juice and prebiotics. This formulation provides a tastier profile intended to attract consumers who seek health benefits without compromising on flavour.
