The confectionery giant is introducing four new products in the US market that avoid FD&C colours.
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Mars is expanding its US confectionery range with the launch of four new products. These specific options are formulated without the use of Food, Drug, and Cosmetic (FD&C) colours.
According to Just Food, this move highlights the ongoing industry challenges regarding the use of synthetic dyes in sweets. The new range aims to provide consumers with alternatives to traditional colourful treats.
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