A novel campaign has launched to bring attention to the need for botulism testing in infant formula. The initiative involves the distribution of specific t-shirts designed to spark conversation and prompt official action.
According to Food Safety News, the strategy involves placing these shirts in plastic bottles to create a strange and memorable visual. The goal is for staff members to discover and read the messages aloud during September.
The campaign aims to condense a complex safety argument into a single, clear demand for better testing protocols to protect infants.
