Innovative frozen novelties are growing faster than traditional pints as younger shoppers seek new formats.
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The frozen dessert market is seeing a shift in consumer preference as traditional tubs lose ground to more creative formats. According to Food Business News, frozen novelties are currently outpacing classic pints in terms of growth.
This trend is particularly evident among younger consumers who are driving the demand for innovation in the freezer aisle. Brands are responding by moving away from standard packaging to offer more diverse and exciting dessert options.
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