The French retail giant is relaunching in the Indian market with a specific focus on fresh produce and local sourcing.
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Carrefour is making a return to India after a twelve year absence. The company is implementing a new retail strategy that prioritises a food-led approach to capture the local market.
According to Food Business Africa, the retailer will utilise a localised grocery model. This strategy focuses heavily on fresh food, the introduction of private labels, and partnerships with Indian suppliers.
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