The American Whiskey Association aims to establish its spirits as the premier choice worldwide despite ongoing trade challenges.
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Michael Bilello, the CEO of the American Whiskey Association, has expressed a strong ambition to position US whiskey as the world's leading spirit. The goal is to expand the global footprint of American whiskey and secure its status as a top international choice.
However, the path to global dominance is not without obstacles. According to FoodNavigator Europe, the industry must navigate various trade hurdles to achieve this widespread growth and accessibility in foreign markets.
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