The company faced a decline in units despite repricing a large portion of its product range.
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General Mills has seen its volume drop by one point as it closed its 2026 fiscal year. This decline comes despite the company repricing approximately two thirds of its entire portfolio.
According to Food Industry Executive, the firm hit its elasticity targets on about 90 per cent of its price investments. However, these efforts were not enough to prevent a dip in North America Retail operating volume.
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