PepsiCo is adapting its product line to capitalise on the dirty soda trend. The company is introducing ready-to-drink options, including a Mountain Dew Mug Root Beer variant, to bring the customised drink style to a wider audience.
According to Food Dive, a company executive believes that the popularity of these modified beverages has not yet reached its peak. By offering pre-mixed versions, the giant aims to simplify the experience for consumers who want the specific flavour profiles associated with the trend.
