The beverage sector is seeing a diverse range of new arrivals, spanning from high-end spirits to health-focused alternatives. According to BeverageDaily, recent launches include new offerings from The Macallan and MadTree, focusing on premium whisky and ready-to-drink cocktails.
The wellness space is also expanding with new releases from innocent, MOJU, and Plenish. These additions introduce more functional drinks and plant-based dairy alternatives to the shelves.