Whole Foods has unveiled its 2026 LEAP cohort, providing a glimpse into the emerging brands and products set to shape the grocery landscape. The selection points to several key directions for the industry, including a strong focus on protein and functional foods.
According to FoodNavigator Europe, the cohort also emphasises the rise of premiumisation and a renewed interest in heritage. These trends suggest that consumers are increasingly seeking a blend of health-driven innovation and traditional quality in their shopping baskets.
