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November 3, 2026 · Industry Watch

Mondelēz launches legal action over chocolate-bar shape

Mondelēz launches legal action over chocolate-bar shape
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The confectionery group alleges that a British vegan chocolate maker has infringed a protected shape trademark.

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Kraft Foods Schweiz Holding GmbH, a Mondelēz subsidiary, has taken legal action against Catherine’s Originals over the shape of its O’bar. The company alleges that the vegan product infringes Toblerone’s shape trademark.

According to FoodNavigator Europe, Catherine’s Originals denies the allegation and intends to defend its position. The dispute centres on the competing chocolate-bar designs.

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