THE YUM PANDEMIC
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November 7, 2026 · Industry Watch

Functional drinks and premium whisky drive new launches

Functional drinks and premium whisky drive new launches
The Yum Pandemic
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Brands are widening their drinks ranges with fresh flavours, collaborations and limited editions.

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Functional drinks, kombucha and protein soda feature among a varied crop of recent beverage launches, alongside beer and mead. BeverageDaily reports that new flavours and collaborations are helping brands broaden their portfolios.

Premium spirits also play a prominent role, with The Macallan, Midleton Very Rare, Compass Box and Meikle Toir among the names introducing products. Unwind, Hiyo and PRODA are also included in the latest round-up.

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