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June 20, 2026 · Industry Watch

Reese's Enters Protein Market

Reese's Enters Protein Market
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Hershey is expanding its product range with a new protein-focused snack bar under the Reese's brand.

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The US confectionery giant Hershey is tapping into the growing demand for high-protein snacks. The company has announced the launch of a new snack bar featuring the well-known Reese's branding.

According to a report by Just Food, this move allows the brand to align itself with current health and wellness trends while maintaining its signature flavour profile.

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