Stella Artois has introduced a strawberries and cream flavoured cider to the UK market. The beverage is timed to launch alongside the Wimbledon tennis championships, tapping into the traditional flavours associated with the summer event.
According to BeverageDaily, this release is part of a wider trend of summer 2026 drink launches. The market is currently seeing a rise in flavoured beers and low-alcohol options driven by cultural collaborations and a demand for novelty tastes.
