New research examines whether food and drink companies can use internet slang without appearing inauthentic.
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Food and drink brands are increasingly attempting to use Gen Z terminology such as rizz and brainrot to reach younger audiences. However, new findings suggest that this approach is a double edged sword for marketers.
According to a report by Confectionery News, research indicates that while some slang can help brands connect, much of it risks sounding cringe or forced. The study highlights the fine line between being trendy and appearing inauthentic to the target demographic.
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