The drinks giant is launching Dalho to meet rising demand for the Korean spirit among younger consumers.
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Sazerac is expanding its portfolio into the fast-growing soju sector with the introduction of Dalho. The move comes as the Korean spirit gains significant traction, particularly with younger drinkers.
According to Food Dive, the company is aiming to capitalise on the increasing popularity of the beverage as it finds a wider audience in the global market.
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