Two new brands are launching in the Indian market to offer consumers differentiated drinking experiences.
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Sazerac has expanded its presence in India with the introduction of American Wolf and Southern Comfort Reserve. These new additions to the Indian Made Foreign Liquor (IMFL) category are designed to cater to drinkers looking for American whiskey influences.
According to Food Business Africa, the launch aims to provide a variety of options for consumers seeking unique flavours and premium experiences within the whiskey segment.
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