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September 22, 2026 · Daily Digest

C4 Debuts Beer Flavoured Energy Drink

C4 Debuts Beer Flavoured Energy Drink
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Nutrabolt is expanding its C4 range with a non-alcoholic beer inspired beverage.

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C4 is venturing into a new wellness niche with the launch of a beer flavoured energy drink. The move sees the brand target the growing non-alcoholic beer sector with a functional twist.

According to Food Dive, the product is owned by Nutrabolt and represents a strategic bet on emerging consumer trends within the beverage market.

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