Brands are accelerating innovation in carbonated beverages to attract health-conscious Gen Z consumers.
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The carbonated soft drink sector is seeing a surge in creativity, with new product launches outpacing the general food and beverage market. Companies are increasingly focusing on premium options to capture the interest of younger audiences.
According to a report from Innova Market Insights via BeverageDaily, this trend is driven largely by Gen Z. These consumers are pushing brands toward healthier alternatives that do not sacrifice the premium experience.
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