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September 30, 2026 · Industry Watch

Mars Launches Protein Cheez-Its

Mars Launches Protein Cheez-Its
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The snack giant has introduced a protein-enriched version of its popular cheese crackers.

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Mars has expanded its snack portfolio with the debut of protein-filled Cheez-It crackers. The new product aims to provide a more nutritious alternative to traditional savoury snacks.

According to Food Business News, each serving of the new crackers contains 7 grams of protein. This move reflects a growing consumer trend towards functional snacking options.

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