The global beer industry is expected to see a volume increase of 1.5 per cent over the coming five years. According to analysis from Morningstar, as reported by BeverageDaily, this growth will be supported by two primary factors.
The rise of emerging markets is expected to play a significant role in expanding the consumer base. Alongside this, a trend towards premiumisation is influencing how drinkers select their beverages, with a growing preference for higher-end options.
