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November 9, 2026 · Industry Watch

Goldilocks leads Morrisons’ festive advertising campaign

Goldilocks leads Morrisons’ festive advertising campaign
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The retailer has reworked a familiar fairy tale to spotlight fresh food and its Market Street counters.

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Morrisons has placed Goldilocks at the centre of its 2026 Christmas advert, giving the classic story of the Three Bears a seasonal makeover.

The campaign showcases the supermarket’s fresh-food offer and in-store Market Street counters, The Grocer reports.

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The images accompanying this article are selected to inspire and complement the story. They are illustrative in nature - and may include stock or AI-generated photography - and do not represent the specific people, places, dishes, or events referenced in the article.

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