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May 22, 2026 · Industry Watch

Call for More Plant-Based Options

Call for More Plant-Based Options
The Yum Pandemic
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A coalition of leading organisations is urging retailers to increase the availability of plant-based foods.

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A group of prominent organisations, including the WWF, ProVeg UK, and The Food Foundation, have launched a new petition aimed at boosting the presence of plant-based products on supermarket shelves.

According to a report by The Grocer, the initiative also involves Eating Better and Madre Brava. The group has outlined four specific steps designed to grow plant-based food sales by 2030 and beyond.

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