Rafael Oliveira moves from Keurig Dr Pepper to lead the brewing giant through a period of slowing alcohol demand.
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Heineken has announced the appointment of Rafael Oliveira as its next CEO. Oliveira joins the company from Keurig Dr Pepper, having previously held an executive role at JDE Peet's.
The leadership change comes as the beer company manages a difficult economic climate. According to Food Dive, the firm is currently navigating a trend of slowing alcohol consumption across its markets.
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