A new supermarket loaf marks the first packaged sourdough to be made with 100 per cent regenerative flour.
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Wildfarmed has introduced Simply Sourdough, a new addition to supermarket shelves. The product is notable for being the first packaged sourdough of its kind to utilise 100 per cent regenerative flour.
According to a report from The Grocer, the launch aims to bring sustainable farming practices to a wider consumer audience through accessible retail packaging.
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