The beverage giant reports its largest volume increase in nearly two decades following the World Cup.
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Coca-Cola has experienced a 5 per cent increase in volume for its flagship soda. According to Food Dive, this represents the brand's most significant growth in almost 20 years.
CEO Henrique Braun attributed the success to the company's use of market insights and innovation. The surge in popularity coincided with the World Cup, highlighting the brand's ability to leverage major global events to drive consumer demand.
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