Changes to SNAP eligibility are driving American shoppers toward value brands and budget stores.
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Grocery sales volumes in the United States are continuing to drop as shifts in SNAP eligibility impact consumer habits. According to FoodNavigator Europe, these changes are accelerating a decline in overall volume across the sector.
Shoppers are increasingly pivoting their spending toward basic staples and lower-priced retail outlets. There is also a notable trend of consumers switching to value brands to manage their budgets.
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