A single contaminated ingredient has the power to shut down an entire production plant. However, the damage often extends beyond one facility, potentially dragging down sales across a whole food category, even for businesses that were not involved in the incident.
Writing for Food Industry Executive, Dan Spatz of Oliver Wight Americas argues that food outbreak preparedness must become a top priority for executives. He suggests that the necessary response strategies should be fully mapped out before a crisis occurs to mitigate these widespread risks.
