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June 26, 2026 · Industry Watch

Drinks Giants Back New Regenerative Farming Initiative

Drinks Giants Back New Regenerative Farming Initiative
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Major global beverage firms have joined a new programme to implement regenerative agriculture within their supply chains.

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A new global programme has officially launched to help beverage companies integrate regenerative farming practices into their supply chains. The initiative aims to provide a framework for businesses to put sustainable agricultural methods into action on a larger scale.

According to BeverageDaily, high profile participants include Nestlé and Diageo. These companies have pledged their support to help transition global sourcing towards more regenerative models.

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