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World Food News
July 26, 2026 · Culture & Dining

Pip Organic lands Waitrose deal

Pip Organic lands Waitrose deal

The brand is bringing a new selection of children's snacks and drinks to Waitrose shelves.

Pip Organic has expanded its retail presence by securing listings with Waitrose. The partnership will see the introduction of the brand's new Fizz range and a variety of snacks designed for children.

Among the new additions is the Pipcrunch line. According to The Grocer, these are bite-sized crunchy cubes created from freeze-dried strawberries and bananas.

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