The food industry is shifting towards a more bespoke approach to flavour, aiming to provide consumers with products tailored to their specific preferences. This movement towards personalised taste is being driven by the integration of advanced digital tools.
According to FoodNavigator LATAM, artificial intelligence is enabling a wide range of businesses to refine their targeting. This technology allows companies to analyse consumer preferences based on specific demographics and geographical locations.
Both industry giants, such as Cargill, and specialised firms like Foodpairing are utilising these tools to achieve greater accuracy in how they develop and market flavours to the public.
