Swizzels is expanding its reach into the biscuit aisle with the launch of a new range inspired by its most famous sweets. The collection, which includes Love Hearts and Squashies flavours, is now available for purchase at Morrisons.
According to The Grocer, the product line was created through a licensing agreement with Baleigh, a manufacturer specialising in food and drink. This partnership allows the brand to translate its signature confectionery tastes into a baked format.
