Prosur is set to showcase its latest natural ingredient solutions at the IFT First event in Chicago, taking place from 12 to 15 July 2026. The company aims to address the specific challenges and opportunities presented by the Make America Healthy Again (MAHA) era.
According to Food & Beverage Asia, the MAHA movement has acted as a significant catalyst for the growth of clean and clear-label trends. This shift is driving a greater demand for transparency and health-focused ingredients within the food industry.
The company's approach aligns with broader strategies, such as the 2025 Make Our Children Healthy Again initiative, to promote improved nutritional standards through innovative ingredient choices.
