Jim Beam is broadening its ready-to-drink portfolio with the introduction of a new Bourbon and cola drink. This latest addition is designed as a bar serve, offering a higher alcohol content of 10% ABV.
According to Food Business Africa, the move is part of a wider strategy by Suntory Global Spirits to grow its presence in the RTD beverage market. The new product aims to provide a more potent alternative within the brand's existing range of pre-mixed drinks.
