Shoppers are turning away from summer salads in favour of hearty meals despite ongoing heatwaves.
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Waitrose has noted a surprising shift in consumer habits, with customers seeking out wintry comfort food even as heatwaves persist. The supermarket suggests that the typical summer diet is losing its appeal.
According to a report by The Grocer, the retailer believes shoppers are suffering from feta fatigue. This trend indicates a decline in the popularity of standard summer salads in favour of more substantial, warming dishes.
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